About us

Rosebank Quarter, 9 Walters Street, Rosebank

A HAVEN FOR SNEAKERHEADS BUILT ON LOVE, PASSION & AUTHENTICITY

For sneakerheads, by sneakerheads — since 2020.

Our Story

Stemmed from an intense love and passion for sneakers and the culture surrounding them, we opened our store in 2020 — a bold move in South Africa at the time. We wanted a home where people like us could come together and finally get a shot at the pairs they’ve always dreamed about.

Creating a safe, authentic space that connects buyers and sellers — no hassle, no scams, just pure love for the game — has been our dream since day one.

A home away from home: a place where you feel comfortable to pop in for a chat about an upcoming release, to share stories, or to finally hold a grail you’ve only ever seen in pictures. We’re here to keep it genuine, fun, and community-first — always.

FAMILY RUN

We treat every visitor like one of our own.

Our Ethos

We always want you to feel as though you are part of the family — to get that metaphorical “kid in a candy store” feeling the moment you walk in.

We built a true one-stop shop where you can buy the pair of your dreams, sell something you no longer have space for, trade for something fresh, or consign through the trusted network of buyers we’ve gathered — maybe even make some extra cash along the way.

EST. 2020   •   FAMILY RUN   •   100% AUTHENTIC

@the_back.door

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